Carolinas Hotel Development, Construction & Transactions

Upscale product sets the tone for hotel development across North Carolina and South Carolina. Lodging Development currently tracks 116 projects totaling 16,023 rooms in the region. The Carolinas pipeline spans convention-driven urban cores, coastal resort destinations and suburban submarkets, from Raleigh and Greenville to Myrtle Beach and Cary. New supply also continues to arrive, with 46 openings adding 5,968 rooms over the past 24 months. On the investment side, 62 hotel sales were tracked across the region during the 18-month transaction window ending six months prior to the current date.

Among the projects currently tracked by Lodging Development, the largest is the 600-room Omni Hotel Raleigh Convention Center. The project is now in construction, with Omni Hotels & Resorts serving as developer. On the South Carolina coast, Drury Hotels Company is planning the 400-room Drury Plaza Hotel Myrtle Beach. In Greenville, Auro Hotels is advancing the 335-room JW Marriott Greenville in the Bowater Building, one of four luxury projects in the regional pipeline. In Cary, Daly Seven has the 249-room dual-brand Courtyard | Residence Inn Cary at the Arboretum under construction.

Across all 116 tracked projects and 16,023 rooms, upscale properties lead with 39 projects. They are followed by 28 upper-midscale and 22 upper-upscale projects, and together these three tiers account for the large majority of Carolinas development activity.

Lodging Development has recorded 46 hotel openings totaling 5,968 rooms across the Carolinas over the past 24 months. Among the most recent are the 120-room Home2 Suites Raleigh Crabtree Valley and the 124-room Hilton Garden Inn Steele Creek Charlotte, both of which opened in August 2026. The 70-room Balladeer Hotel, Tribute Portfolio, an upper-upscale addition, opened in early May. Midscale StudioRes properties have been a recurring theme, with openings in Fayetteville, Columbia and Leland since May. In late June, the dual-brand Hampton Inn | Home2 Suites Aiken added another 160 rooms.

Over the 18-month period ending six months prior to the current date, Lodging Development tracked 62 hotel sales across the Carolinas. Documented sale prices for 36 of those deals totaled approximately $1.06 billion. This volume figure reflects transactions of $10 million and above only.

The most significant individual sale in recent transaction activity was The Westin Poinsett, Greenville. Highline Hospitality Partners acquired the 200-room property for $48.7 million. In North Carolina, White Lodging Services Corp. purchased the 353-room Sheraton Raleigh Hotel for approximately $27.8 million. Separately, the 99-room Staybridge Suites Durham - Chapel Hill - RTP traded for $11.25 million. Both North Carolina and South Carolina are disclosure states, which allows sale pricing to be documented across the region.